UDEMY 2021 - How Retargeting Works–The Complete Guide To Retargeting Ads!
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What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!
What you’ll learn
Use advanced retargeting techniques to stay in front of your most engaged website traffic
Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.
Our clients often ask me, “What is retargeting and how does it work?”
Retargeting, which is also referred to as remarketing (they’re the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.
95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit.
Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they’re ready to convert.
I’m going to explain exactly how retargeting works from a technological perspective, and I’m going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors’ browsers which allows your retargeting platform to follow that user around the internet.