UDEMY 2021 - How Retargeting Works–The Complete Guide To Retargeting Ads!

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!

What you’ll learn

Profitably set up, manage and optimize professional retargeting campaignis

Use advanced retargeting techniques to stay in front of your most engaged website traffic

Use advanced retargeting techniques to stay in front of your most engaged website traffic

Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords

Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords

Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns

Deploy your remarketing and retargeting tags through Google Tag Manager

Understand what retargeting is and how it works

Understand the technology underlying every retargeting and remarketing campaign on the web

Choose which website visitors you want to spend money retargeting to, and which ones you don’t

Understand your website visitors psychologically, and understand where they are in the funnel

Plan your retargeting lists and audiences to maximize profit

Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager

Use Google AdWords to set up and manage your retargeting campaigns

Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists

Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns

How to use affinity audiences and in-market segments to enhance your retargeting campaigns

How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

Requirements

You must have an internet connection

You must have a google account (it’s easy and free to set one up)

You must be willing to learn new things and apply them in your campaigns as the course progresses

You must be willing to ask questions if you don’t understand something (retargeting strategies could get very tricky!)

Description

This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.

Our clients often ask me, “What is retargeting and how does it work?” 

Retargeting, which is also referred to as remarketing (they’re the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.

95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit.

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they’re ready to convert.

I’m going to explain exactly how retargeting works from a technological perspective, and I’m going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors’ browsers which allows your retargeting platform to follow that user around the internet.