UDEMY 2021 - Introduction to Ahrefs: A Digital Marketing, SEO & PPC Tool
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Analyze your competition’s key SEO and PPC strategies and get actionable tips for your own marketing.
What Will I Learn?
Discover the likely contributors to the competition’s SEO and PPC successes.
Students also learn how to view the most viral content in a given time frame. This is an important source of inspiration for content marketers and bloggers researching new content ideas.
Students learn how to do keyword research with the program. This is key to finding content opportunities that are both valuable to the website (in terms of search volume and how much the term costs to buy ads for) and not too difficult to rank. Students will learn how to view the keywords that their competition ranks for naturally in the search engines. Students can also learn how valuable the market believes those keywords are by seeing estimated cost per click information. Additionally, traffic metrics are included as well.
Students further learn how to use Ahrefs to analyze the paid search ads their competitors are buying. This information can inspire students to run similar paid search campaigns. Students with similar competing products and businesses that run similar ads on similar keywords may therefore hope to achieve similar results. This is particularly useful when a new entrant to an industry competes against a large business with millions of dollars to experiment with various marketing strategies. However, competitors of all sizes can provide enormously valuable information.
By figuring out the blueprints to the competitions’ marketing success, students can attempt to compete on a more level playing field. A courtesy review copy was provided.
Who is the target audience?
Created by A.L. SternLast updated 3/2017EnglishEnglish [Auto-generated]
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