Top 20 Valuable search engines have great performance than Google
Google is widely (and rightly) recognised as the mother of all search engines. But, if you need to drill down your searches by more specific details, do you trust Google to give you what you need every single time?
Why they are better than Google search?
The top search engines are vertical search engine. Why do we call them for vertical search engines?
A vertical search engine is a search engine that is dedicated to a particular area of focus. In business and marketing, “vertical” often means “niche” or “single-purpose,” similar to the way the term is used for vertical markets. This is the reason why they are better than Google search in terms of performance.
Furthermore, the term “vertical” applies to both the indexation and serving of content, which is neatly organised by category. Product searches may take place on Amazon (research shows this to be the most common starting point for product searches), or a consumer may go to a site like Indeed to look for a new job.
These slimmer indices of content have the benefit of a pure focus on one area of activity or business, which can facilitate faster, more accurate results for users.
For marketers with one specific type of product or service to sell, the lure of vertical search can be clear, too. They can meet their audience when their search intent is overt and can focus their energies on a platform that they know will deliver results.
This is not a new phenomenon, however.
Google’s universal search, which indexes and ranks image results alongside video and local listings, is an aggregation of verticals into what appears to be a more conventional, horizontal search engine. Recent moves into the jobs market, along with a revamped flights search engine, show Google’s ambitions to develop specific new technologies to gain market share in profitable verticals.
Google also indexes content hosted on vertical search engines, so it is possible to see social media and video results (from Twitter and YouTube, for example) within Google results. There can be no doubt that Google is observing changes in users’ behaviour and wants to maintain their attention before they start their searches elsewhere.
Before marketers assess where to place their emphasis, it is worth assessing just how significantly vertical search is changing the landscape.
What are the Benefits of Using a Vertical Search Engine?
All search engines (vertical and general) want to deliver the most relevant search results to users. Consumers are turning to vertical search engines to find more specific and relevant content, so incorporating these specialised search engines into your SEO strategy will help your business to increase its online visibility and maximise conversions.
While Google still dominates the search market share, a growing number of consumers are relying on niche search engines to find more detailed information on a product. Focusing on optimising your presence on a vertical search engine will help to position your business as an industry authority and get you in front of an audience that is more likely to convert.
Top valuable search engines by informative categories
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